Qualcomm's Bold Leap Into Automotive And Industrial IoT
- Matticus Lowery

- Feb 1
- 2 min read
Qualcomm is making significant strides in diversifying its business by venturing into the automotive and industrial IoT sectors. Under the leadership of CEO Cristiano Amon, the company is leveraging its expertise in connectivity and AI to reduce its reliance on handsets and tap into high-growth markets.
Key Takeaways
Qualcomm aims for a 50-50 revenue split between handsets and non-handset markets by 2030.
The automotive design-win pipeline has surged from $13 billion in 2021 to $45 billion in 2024.
Qualcomm's automotive revenue is projected to exceed $4 billion by fiscal 2026.
The company is expanding into edge computing and industrial IoT, with a projected growth from $5.4 billion in 2024 to $14 billion by 2029.
Qualcomm's Diversification Strategy
Qualcomm's strategy focuses on aggressive diversification, aiming to balance its revenue streams. The company has established a strong presence in the automotive sector and is now using this success as a model for entering the edge and industrial IoT markets. The strategy is built on four key pillars:
Technology Leadership: Advanced AI capabilities and a robust portfolio of chipsets and software solutions.
Scalability: Modular and adaptable solutions that cater to diverse industries.
Revenue Diversification: Expanding into non-handset markets to balance growth opportunities.
Disciplined Execution: Balancing investment in new opportunities with operational efficiency.
Automotive Momentum
Qualcomm's automotive sector has seen remarkable growth, with its Snapdragon Digital Chassis positioning the company as a leader. This integrated platform combines connectivity, digital cockpit systems, and advanced driver assistance systems (ADAS).
The automotive design-win pipeline has grown significantly, indicating strong demand for Qualcomm's solutions.
The company reported automotive revenue of $899 million in fiscal Q4 2024, marking a 68% year-over-year increase.
Major partnerships with luxury automakers like Mercedes-Benz and BMW highlight Qualcomm's influence in the sector.
Expanding to Edge And IoT Markets
The rise of edge computing is transforming data processing by bringing computation closer to data sources. Qualcomm is well-positioned to capitalize on this trend, especially in industrial IoT applications where real-time decision-making is crucial.
The IoT segment generated $5.4 billion in 2024, with projections to reach $14 billion by 2029.
Qualcomm faces competition from companies like Nvidia and Intel, necessitating seamless integration of hardware and software.
To navigate this competitive landscape, Qualcomm is applying its successful automotive strategies, including fostering partnerships and delivering end-to-end solutions. Collaborations with Accenture and Deloitte aim to enhance smart manufacturing and logistics through edge AI and IoT solutions.
Analyst’s Take
Qualcomm's diversification strategy is ambitious yet essential for reducing reliance on handsets and tapping into high-growth markets. By focusing on automotive, industrial IoT, and edge computing, the company can leverage its strengths to establish itself as a key player in the AI-driven future. With a strong earnings pipeline and a commitment to innovation, Qualcomm is poised to redefine its role in the technology landscape, powering the vehicles and connected devices that shape modern life.
Sources
Qualcomm’s Game-Changing Move Into Automotive And Industrial IoT, Forbes.

